Mr. Victor Tsao, Linksys founder, invests in Celeno and joins advisory board

Ra’anana, Israel – November 5th - Celeno Communications, a leading provider of semiconductors for multimedia Wi-Fi home networking applications, today announced Victor Tsao, Linksys’ founder and CEO, Senior Vice President Emeritus of Cisco Systems , is the newest member of the Celeno Advisory Board. Following his recent investment in Celeno, Mr. Tsao will be advising Celeno management team on marketing, ecosystem partnerships and product evangelism strategies.

Mr. Tsao served as president and CEO of Linksys for 15 years prior to its acquisition by Cisco in June 2003. As president and CEO, Mr. Tsao led Linksys to become the leading provider of networking gear for the home and small business with a market share to date of over 50%. Linksys was also listed on the Inc. 500 list of fastest growing private companies in the U.S. seven consecutive years. Mr. Tsao is also a special advisor to Greylock Israel, a leading venture capital firm that is also a Celeno investor.

Welcoming Mr. Tsao, Celeno’s CEO and founder, Gilad Rozen, said, “We're very excited to have Victor as an investor and an advisory board member. His rich experience with consumer markets and cutting edge technology, along with his passion for building a global brand will be an asset to Celeno as we expand our presence in the U.S., EMEA and APAC regions.”

“The tide of multimedia and entertainment applications is on its way, driven by telco’ IPTV, cable and satellite Multi-room applications and the proliferation of consumers’ digital content, “ said Mr. Tsao, “Celeno brings a fresh view and innovative technology to the wireless multimedia home networking market space and is well positioned to bridge the paradigm shift in market needs and to enable original equipment manufacturers (OEM) and original design manufactures (ODM) to serve this market.”

“The tide of multimedia and entertainment applications is on its way, driven by telco’ IPTV, cable and satellite Multi-room applications and the proliferation of consumers’ digital content, “ said Mr. Tsao, “Celeno brings a fresh view and innovative technology to the wireless multimedia home networking market space and is well positioned to bridge the paradigm shift in market needs and to enable original equipment manufacturers (OEM) and original design manufactures (ODM) to serve this market.”

Celeno will demonstrate multiple networking products from leading manufacturers based on the CL1300 technology at the upcoming TelcoTV show.

About Celeno

Celeno is a leading provider of semiconductors for carrier grade, multi-stream, HD multimedia and entertainment home networking applications. Celeno's innovative Wi-Fi components and subsystems power the next generation of wireless home networking equipment that enables consumers and service providers to quickly and easily deploy robust, whole-home wireless entertainment networks. Powered by Celeno's system-on-chip (SoC) and its OptimizAIR™ technology, home networks can stream interference-free, multiple HD-quality video streams throughout the entire home. With Celeno, home gateways, multi-room DVRs and media servers can distribute multiple and simultaneous video streams to standard set-top boxes, PCs, television sets and other Wi-Fi-enabled consumer devices - making the dream of wireless, on-demand, streamed HD video a reality.

For more information, contact:
Emily O’Brien
Calysto Communications
eobrien@calysto.com
Phone: 1-303-377-3887

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